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6348632767_5781b1ce3f_zWhat is ethical shopping?

You can act as an ‘ethical consumer’ in a number of subtle ways:

  • You can make positive decisions about ethical products, be they fair trade, organic or cruelty free. This option is arguably the most important since it directly supports progressive companies.
  • You can avoid products you disapprove of, such as battery eggs or polluting cars.
  • You can target a business as a whole. For example, the Nestlé boycott targets all its brands and subsidiaries in a bid to force the company to change its marketing of baby milk formula in the Third World.
  • A combination of all three (sometimes called the “fully screened” approach) means looking at all the companies and products together and evaluating which brand is the most ethical. This is exactly what we do in our guide and the ‘Best Buys’ we recommend aim to be the best fully screened products available.

 

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