Advertise

Screen

The Ethical Consumer Group's screen for commercial advertising is based on the following criteria:

organisations that have no criticisms from our selected sources and have either
- praises ('tick' rating) or
- outstanding products with significant ethical/ sustainable features ('outstanding product star')
organisations whose products do not fall into a product type category that receives an 'industry alert', unless these products receive an 'outstanding products star' noting significant ethical/ sustainable features that address the particular concerns.
organisations that are not multinational
a focus on small organisations promoting sustainable practices and / or products
a focus on Australian owned organisations

The rational is that we focus on and promote the presence of small companies with good track record and products with positive features, rather than than the few big ones who already have marketing power.

Interpretation of this commercial screen and agreement for adverting is at the discretion of the Ethical Consumer Group.

Traffic

(last updated Oct 2011)

Our website presently averages over 400 hits per day (over 13,000 per month)
We have sold over 95,000 copies of our print booklet The Guide to Ethical Supermarket Shopping since Feb 2008.
We have sold over 20,000 copies of the 2011 edition since December 2010
We have sold over 15,000 Shop Ethical! iPhone apps since Feb, 2011
We have over 3,600 products and 1,600 companies in our database
We send our monthly ‘Ethical update’ e-bulletin to over 2,900 recipients
We conducted over 150 ‘shopping with a Conscience’ workshops since 2007 reaching over 2,500 people

All of these sales and activities bring people to our website - people who are actively interested in purchasing ethical products. Also, we keep our product information up to date, as well as information regarding number of hits to the website, and the number of clicks taking people to your website. Many individual people and not for profit groups use our website regularly as a reference.

Offer

We have two offers available:

Standard Banner

available in 2 sizes (with corresponding prices)
either LHS margin or RHS margin
shown on all pages, except homepage and product comparison pages
your banner loads randomly with a maximum of 2 other ads – so on average, one in 3 pageloads will include your ad

Premium Banner

standard banner offer, plus your ad will appear on every product comparison page in the category of your choice. (see categories below).
See example of product comparison page

Pricing

Banner Size (px)	Standard $AUD/mth	Premium $AUD/mth
140 x 140	$65.00	$95.00
140 x 70	$35.00	$50.00

Banner pricing & specifications subject to change upon notification

Specifications

File Types: JPG, GIF, Animated GIF, Flash (SWF).

File Size: It is in your own interests to make your banner files as small as possible while maintaining acceptable quality. A fast loading banner is a good banner. We maintain the right to re-optimise images if we deem them excessively oversize.

Banner Dimensions: Depends on plan, see above.

Bleed: N/A

SWF Links: For href links in SWF banners, please use the standardised 'clickTAG' method and add the following ActionScript to your Flash file;

on (release) {  	
	if (clickTAG.substr(0,5) == "http:") {  		
		getURL(clickTAG);  	
	}  
}

For more information on this visit Adobe's official guide;
http://www.adobe.com/resources/richmedia/tracking/designers_guide/

Advertising Terms

Banner ads are independent of content within this website and guide.

Organisations listed do not necessarily endorse information on website or in guide.

Organisations have entered into an agreement whether paid, in-kind, reciprocal or sponsorship.

This agreement does not affect or influence the information on website or in guide.

Please contact us for more information in relation to advertising on this site.