Be Inspired: The circular economy

Looking beyond the current "take, make and dispose” extractive industrial model, the circular economy aims for the elimination of waste by intention and design. Time to get on board!
> click the pic for main talk, and links below for more

Ellen MacArthur

Ellen: Ellen MacArthur Foundation

Ellen MacArthur was made a dame in 2005 after the fastest solo sail around the world. But when you sail alone around the world, things come into focus. Ellen, at the top of her sailing career, had become acutely aware of the finite nature of the resources our linear economy relies on. In 2010, she launched the Ellen MacArthur Foundation, which works to accelerate the transition to a regenerative circular economy. Catch her 'must-see' Ted talk below.

Ted-Talk  »         Website  »        Article  »        

Bert: MUD Jeans

What if we all clean up our own mess? MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. Here founder Bert van Son explains the main business concept - to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. MUD is also a member of the B Corp community, and uses mills that are BCI or GOTS certified.

Website  »         Article  »        

Ben: Eenies biodgedradable nappies

'Eenies', designed in Tasmania, are the only biodegradable disposable nappy endorsed by Compost Australia and so able to be used in commercial composting. Here Ben gives a quick introduction. The 1970's style promo ad for Eenies, linked below, paints the full picture as to why they're 'best practice' in a world of waste. It's also worth noting that some retail shops, like the Enviroshop stores in Melbourne, also collect used Eenies to go to commercial composting.

Eenies Ad  »                Website  »        

More on the circular economy...

An Introduction: Rethinking Progress. There's a world of opportunity to re-think and re-design the way we make stuff. Through a change in perspective we can re-design the way our economy works.

Circular Economy Australia.   Circular Economy Australia started in 2010 as a group of professionals who united to help assist with bringing the Circular Economy vision to life in Australia.


The Circular Design Challenge. The winners of the New Plastics Economy Innovation Prize are fundamentally rethinking the way we make, use and re-use plastics so that they don’t become waste in the first place.

Milk as substitute for hydrocarbons.   Art graduate Tessa Silva-Dawson has used cow's milk to create a natural alternative to plastic. Her Protein project, sourced waste milk from a Sussex dairy farm, which throws away 3,000 litres each week.

This town produces (almost) no trash. In 2003, the local government in Kamikatsu, Japan decided to require that all residents comply with a new, rigorous recycling program - perhaps the most rigorous in the world. Since then, the town composts, recycles, or reuses 80% of its garbage.

5 steps you can take ...

1. Develop Zero Waste thinking. Ask where will this go at the end of it's life with me? Can nature (or someone) give it another life? Do I need this purchase?

2. Know your packaging. Avoid multi-layered, multi-material packaging with components that cannot be recycled. Give feedback to manufacturers for the better/worse options.

3. Buy beyond the wrapper. Go Nude with your food ... and other stuff too. Shop at Food Coops near you.

4. Buy to last. Avoid disposables. BYO Keep cup and other reusables.

5. Recycle. Choose items with recycled content. Highest % the better. Close the loop.