Ethical Consumer Group

Revolutionary BeetShop Ethical! is a project of the Ethical Consumer Group.

The Ethical Consumer Group is a community based, not-for-profit organisation and network, set up to help facilitate more sustainable purchasing practices for the everyday consumer. We are based in Australia.

Our goal is to educate and empower people to make shopping choices that better reflect their values and to use their consumer power to create a better world.

We produce the popular Shop Ethical! pocket guide and app which focuses on the environmental and social record of companies behind common brands, and draw from our extensive database of products, companies and issues.

The recent Local Harvest project has been developed as a complimentary resource focusing on good food alternatives beyond the mainstream.

We have run regular community events including our ‘Shopping with a Conscience‘ public workshops and supermarket tours, monthly ‘Meal & Movie’ nights and our annual ‘Household Action Challenge‘. These provide are an opportunity for people to explore living out practical alternatives in a consumer culture and share experiences, goals, and be inspired by what others are doing.

See more details in our Statement of Purpose  and Our Approach.
And more on the genesis of this enterprise here.

Our wider goal is to see the current culture of reaction consumerism change to be conscious and deliberate, based upon care for nature and people, recognising our connection and responsibility. This encapsulates a desire to see social change on an individual, corporate and cultural level.

Ethical Consumer Group Inc
ABN 45 169 865 462
PO Box 1323, Fitzroy North, VIC 3068
Contact us

A special thanks to Sustainable Living Foundation for generous support in the early days, including access to computers, web & graphic design, creative arts and much patience and humour.

Key roles within the group are:

Clint Healy
Research co-ordinator – Shop Ethical
Email: info @

Nick Ray
Workshop facilitation – SWAC
Project co-ordinator – Local Harvest
Email: nick @

Elissa Hill
Communications and Social media
Email: comms @


Cartoons by:

Shelle Knoll-Miller
Email: shelley @

Trace Balla
traceballa @

Sales and distribution
Email: orders @

Will Oldmeadow
Web development & database
Mr.KrinKle Web & Multimedia Solutions
Web: webmaster @



Other Communications:

– wordpress implementation /  print review

Transition Media & Print
– website development






Photo courtesy of Sterling College