Steggles – false advertising for ‘free to roam’
The Australian Federal Court has found processors and suppliers of Steggles branded chicken products, engaged in “false, misleading and deceptive conduct” in describing on product packaging and in advertising that its meat chickens were ‘free to roam’ in large barns when this was not the case.
The Australian Chicken Meat Foundation Inc (ACMF), the peak industry body for Australia’s chicken meat industry, was also found to have engaged in “false, misleading and deceptive conduct”, by claiming on its website that chickens produced in Australia were ‘free to roam’ or able to ‘roam freely’ in large barns.
The Australian Competition and Consumer Commission (ACCC) instituted proceedings against Steggles processors and suppliers, Baiada Poultry Pty Ltd and Bartter Enterprises Pty Ltd, and the ACMF in September 2011.
More at Aus Food News – July 10, 2013