MEDIA KIT

The 9th edition of the Shop Ethical! print guide is now available for PRE-ORDER.

This handy pocket-sized guide is designed to help you match your shopping habits with your values. Shop Ethical! gives you the low-down on the companies behind common brands and the social and environmental track record of these companies. It introduces the many issues connected with everyday purchases, giving practical tips for action in areas such as plastic waste, food miles, palm oil, overfishing, animal welfare, child labour, and multinational ownership.


Media release

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MEDIA RELEASE


23 November 2018

Your dollar is your vote, make it count


Do you know how your clothes were made, if your shampoo was tested on animals or whether the chocolate you eat keeps a farmer in poverty?

As individuals, it’s impossible for us to keep tabs on the companies behind the brands we love and what they’re doing – or not doing – to create the kind of world we want to live in. With the many purchases we make every day, it’s easy to unwittingly support companies that don’t align with our social and environmental values.

But fortunately, there’s a quick and easy way to make an informed decision about where your money goes.

‘Shop Ethical!' is a handy pocket-sized guide designed to help you match your shopping habits with your social and environmental values by rating popular companies from A to F. It's the ideal size to keep in your bag for quick reference every time you shop for food, drinks, personal care items, cleaning products, clothing, electronics and more.

‘Shop Ethical!’ has sold over 130,000 copies and the completely updated ninth edition has just been published.

“We’re so pleased to be launching the ninth edition of our pocket guide and helping people to start or continue on their ethical shopping journey,” said Nick Ray, Co-founder of Shop Ethical!

“Ethical consumerism has come a long way since we started Shop Ethical! over 10 years ago. People are now more conscious about what they buy and which companies they support. Our guide helps makes that decision-making process easier.” 

In this revised edition you will find information to empower you to make the best possible choices at the supermarket and beyond.

This includes:

  • A comprehensive aisle-by-aisle list of products and brands found in the supermarket (plus liquor) with company and parent company information
  • Rating overview showing the areas a company has received praise or criticism in
  • Easy-to-use icons to clearly identify company ratings, Australian ownership, and outstanding products
  • ‘Be an ethical shopper’ 12-step action calendar
  • Five principles to guide a more sustainable purchase
  • Easy-to-use contents page, index page, and colour-coded categories
  • Bonus sections on clothing, electronics and retail

'Shop Ethical!' also contains information addressing issues such as plastic waste, food miles, palm oil, overfishing, animal welfare, child labour, genetic engineering, multinational ownership, tax justice and packaging.

The 9th edition of ‘Shop Ethical!’ is now available for pre-order at ethical.org.au/shop.

'Shop Ethical!' is also available as an app on the App Store and Google Play.

Your dollar is your vote, make it count.


- Ends -

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INTERVIEW CONTACT:
Nick Ray, Co-founder of Shop Ethical!
0417 114 492 or nick@ethical.org.au

PRODUCT IMAGES:
Available at the MEDIA KIT page.

ABOUT THE SHOP ETHICAL! GUIDE:
Find out more at www.ethical.org.au/theguide

ABOUT SHOP ETHICAL!:
Shop Ethical! is an initiative of the Ethical Consumer Group – a community-based, not-for-profit network set up to facilitate more sustainable purchasing practices for the everyday consumer. To find out more visit ethical.org.au

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Social media

Sample posts   Use these for Facebook, Twitter, or other platforms


Sample 1
With every purchase you make, you have the power to create a better world.
Make an informed decision about which companies you support with the newly updated Shop Ethical! pocket guide. It’s the quick and easy way to match your shopping habits with your social and environmental values.
Get a copy today and start voting with your dollar: https://www.ethical.org.au/shop/

Sample 2
Do you know how your clothes were made, if your shampoo was tested on animals or whether the chocolate you eat keeps a farmer in poverty?
Shop with a clear conscience by using the Shop Ethical! pocket guide. It’s the quick and easy way to match your shopping habits with your social and environmental values.
Make every purchase work for a better world; get your copy here: https://www.ethical.org.au/shop/

Sample 3
Who are the companies behind the brands we love and what are they doing – or not doing – to create the kind of world we want to live in?
The answers are in ‘Shop Ethical!' – a handy pocket-sized guide that rates popular companies from A to F based on their social and environmental track record.
Get a copy today and change the world one choice at a time! https://www.ethical.org.au/shop/

Sample 4
What sort of gift can you buy for $10 these days? A bottle of wine? A box of chocolates? Some socks?
How about the power to change the world?
‘Shop Ethical!' is a handy pocket-sized guide that rates popular companies from A to F based on their social and environmental track record. It puts consumer power in the palm of your hand, allowing you to make an informed decision about where your money goes.
It also makes a thoughtful Christmas gift, stocking stuffer or Kris Kringle. Buy online here: https://www.ethical.org.au/shop/

Sample 5
Make 2019 the year you stop supporting companies that don’t align with your social and environmental values.
The newly updated Shop Ethical! pocket guide rates the social and environmental track record of popular companies, providing a quick and easy way to make an informed decision about where your money goes.
Get your copy here (it makes a great gift too!): https://www.ethical.org.au/shop/
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Product images


A big thanks to Etiko, Biome and Nuttvia for supporting this publication.