Update. December 2014

The Mantra of More


"It's the most wonderful time of the year" sings Andy Williams. And it is. However the fact is that excessive consumption goes hand-in-hand with the festive season. "More More More" is the message you'll hear. More food, more gifts, more glitter. It's the daily message of our consumer culture but amplified with Festival Cheer! This avalanche of excess takes its toll on the planet, but also on our state of mind. We come away believing that contentment comes in the things we have. The true message of Christmas tells a different story.

See these great articles on simple Christmas > Why I’ve gone cold turkey on Christmas consumerism > Escaping excessive consumerism

Did you know that there is a new Barbie doll

sold in the world every 3 seconds?

That's over 10.5 million per year.


Go Ethical this Christmas!


So how can we make our Christmas less wasteful, less stressful, and with less of the consumer-frenzy we've come to expect?


Have no fear - the answers are here... in our delicious hot-and-ready Ethical Christmas Guide! Jam packed with ways to buy less and buy better this Christmas.

Other great resources abound. Check out Green Village's Sustainable Christmas Tips and Planet Ark's The 12 DOs of Christmas.

Great gift ideas

Four great Christmas gift ideas. Quintessential stocking fillers! Available from our online shop.


A comprehensive aisle by aisle listing of products and brands found in the supermarket with company and parent company information. Easy-to-use icons to clearly identify company ratings, Australian ownership, and outstanding products. Includes information on related issues such as food miles, palm oil, overfishing, animal welfare, child labour and packaging. Shop Ethical! has sold over 120,000 copies and is in its seventh edition.


Make shopping completely free of disposable plastic and paper bags. The Fregie Sack is a rewashable, reusable, durable alternative to the common plastic bags used at fruit and vegetable grocery shops. Made in Australia from local and imported materials. Comes in pack of 5 assorted rainbow colours – 3 large (300x400mm) & 2 small (200x250mm).

This notebook is made from discarded letterhead and salvaged folders collected from offices around Melbourne. It takes 7.5kg of wood and 200 litres of water to make one ream of new paper. Through choosing this ‘upcycled’ notebook you are helping to reduce the consumption of new raw materials, and the energy, water and transportation involved in manufacturing. Made locally by Green Collect, a social enterprise.
Go on a fascinating journey across Victoria meeting the people who produce our food and exploring the challenges and joys of making a living off the land. This book gives an insight into how and where our food is grown, featuring some of Victoria’s finest food producers and more than 80 seasonal recipes created by celebrated chefs and home cooks alike. Including farmers’ markets, small-scale growers, pick-your-own farms, cellar doors, rare breed meat producers, farm gates, heirloom fruit and vegetables and more.

Upon purchasing from our online store, enter these coupon codes for special Christmas discounts.

  • 'family' for $8 off our Shop Ethical! print guides 3-packs
  • 'friends' for $10 off our print guides 5-packs
  • 'festive' for 15% off your entire purchase
All coupon codes offer free postage. Offer ends 25th Dec 2014.

GIVE A FRIEND OUR APP. If your friend has an iPhone, you can GIFT them the Shop Ethical! iPhone app. Find out how here. (You can even schedule it to be sent to them on Christmas Day!)

You can SUPPORT US by shopping online at Shopnate. Hundreds of retailers have agreed to give us a percentage of the cost of your purchase. And it won’t cost you a cent more. Visit Shopnate  

... Quick bites ...  

  • Australian Senate passes motion in support of ending animal testing for cosmetics. (1/8/14) Cosmetic Business

  • ACCC says free range egg standard unnecessary (1/8/14) Food and Drink Business

  • Greenpeace campaigns for Australia to follow the European Union on seafood labelling laws (16/10/14) ABC News

  • Victoria State Labor commits $2 million to Ethical Clothing Australia (6/11/14) The Age

  • The Foreign Investment Review Board approves sale of Goodman Fielder (brands include Meadow Lea, Praise, Pampas and White Wings) to Wilmar, the world’s biggest palm-oil producer, and First Pacific through a 50-50 joint venture. (10/11/14) AusFoodNews

  • Black Hawk Pet Care acquired by New Zealand EBOS Group. (18/11/14) News.com.au
  • Primo Smallgoods, the largest ham, bacon and smallgoods producer in Australia is likely to be sold to JBS, the world's largest animal protein processor. (21/11/14) Sbs.com.au
  • The Coca-Cola Company has made a deal with South African multinational SABMiller to acquire its Appletiser drinks brands (1/12/14) AusFoodNews

  • Making informed choices is the power you have to make change in the world. How well do you understand the story of your food, from farm to table and back to the soil?

    Find out at Nourish Life's Food Literacy Quiz.

Special email coming to you.

Soon you will receive a special email from us that you can pass onto friends and family through your social networks. It will include tips on how to shop ethically and help us to spread the word about Shop Ethical! We would really appreciate you passing it on.

Wishing you a relaxing and truly contented time this festive season :- )
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