New methodology rules
We have introduced two new rules to our assessment methodology: (1) if a company has praises and no criticisms, but does have minor criticisms (listed under information), the company’s rating is downgraded from a full tick to a light tick. For example Bonne Bell get a full praise for being cruelty free, but their overall rating is a light tick, as they receive a minor criticism for rating poorly on EWG’s Cosmetics Safety Database. (2) Company ratings are limited to a light tick if that company has an annual revenue of exceeding one billion dollars. This is consistent with our approach of supporting small local businesses over large multinationals. [source]